Our story began with an unconventional love that went viral and attracted a lot of attention. With the publicity came hate and prejudice. But behind it all, there’s us – Joshua and Lorra. Two people full of love who chose to turn that hate into something positive.

Our message: Love, authenticity, and the courage to stay true to yourself.

JL Apparel is more than just a brand – it’s a statement. Inspired by love and the beauty of being different, we stand for refusing to conform to society’s standards. We believe that no one should be made to feel small, even when the world is against them.

Our mission is to show you: “Never try to fit in, always follow your heart.”

We encourage you to take risks, even if no one understands. Because if it makes your heart happy, then it’s worth every risk.

JL Apparel stands for self-empowerment, courage, and the freedom to live life on your own terms – without conforming to the system. With our brand, we want to make a statement: Follow your own path, believe in yourself, and never be afraid to be different.

Let’s celebrate love together – love for yourself, your journey, and your dreams.